Closing Down Shoppe

When I was little I used to tell people that I wanted to own a handmade greeting card shoppe. That’s right, s-h-o-p-p-e. And by little I mean through college.

I opened my online greeting card shoppe in October 2014. I sold postcards and calendars and handmade greeting cards in my online shop.

The Blog Connect Thank You Cards

The Blog Connect Thank You Cards: Step One

There were a few things that I learned very quickly:

  1. Making handmade greeting cards is not a scale-able thing. A card always takes 10 minutes to make. There are very few ways to make it more efficient. Which means that you can only make 6 an hour. Which means that if you want to bring in even $30k a year you’re going to be charging about $20 per greeting card once you factor in how much time you need for shipping and marketing.
  2. I don’t like having a stock of handmade greeting cards laying around. I don’t like that I worry about the glue holding up for months at a time when they’re sitting in plastic in a hot drawer in my house. I don’t like that I put a lot of time and effort into cards that might not ever actually sell.
  3. This one’s a doozie. And moderately hard to admit on the internet. I don’t really like making generic greeting cards for somebody to give to someone else. For friends who need cards for specific situations where I can completely customize the card and make it feel like my own, great. But in general, if I don’t feel connected to the person who is going to get the greeting card, it’s not really my jam.

The Blog Connect Thank You Cards

The Blog Connect Thank You Cards: Step Two

These three things don’t make for a very good business model. (Nor does constant travel for work, but that’s a different story.) There are a few positive things that I learned along the way:

  1. I do really like finding time in my day-to-day life to mass-produce greeting cards for friends.
  2. I like cards that say things that feel awkward to say out loud, for example “I think you’re cool” or “I really appreciate you”.
  3. I definitely have a style of card that I enjoy making. They’re usually rectangular (maybe with rounded corners) and have a pretty printed paper glued on top of a plain base with a message written on a popped up smaller sheet of paper.
  4. I learned that it’s not that hard to start a business. (It is however, hard to keep it going. You’ve got to be really passionate about it to see it work.)
  5. I learned that while I thought a handmade greeting card shoppe was my dream that it’s actually not, which now means I get to spend more time searching for the right thing.

With all of this information in mind, I’ve decided I will be closing down shoppe on July 5. If you’re interested in purchasing anything, use the card SHOPPE for 30% off of your order.

The Blog Connect Thank You Cards 03

The Blog Connect Thank You Cards: Step Three

Don’t worry, I’m going to continue to make handmade cards for people in my life. I just bought $100 worth of stamps that I can’t wait to use.

And I’m super excited to figure out the next adventure. I’ve got a feeling it’s gonna be good.

PS. Don’t worry, the blog’s not going anywhere. That would just be silly.

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  • Julia Dent

    I will gladly take some cards off your hands! 🙂

  • This whole journey of figuring out what you really want and realizing it’s so different from what you thought is so crazy. I’m excited to see what your next thing is!!!

    • Thanks! I can’t wait to come up with what it is. Maybe you and I can have a business brainstorm when I come up in August!

  • These decisions are never easy! But admitting something you thought was your calling might not actually be it is a) super brave and b) **you already stated this** opens up the door for you to find what you REALLY love. Good for you, girl!! xoxo

    • Thanks! Yeah, it definitely took a few months of deciding what the right answer was. I think it’s gonna be good.

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