When I opened my greeting card shop I made a point to let everybody from work know that this was happening. I sent out a huge email to everybody that I’ve worked with saying look at what I’m doing over here. Sign up for my newsletter if you want to hear more about it. And while it might night sound like a consulting firm would care about some greeting cards, I’ve got to tell you – they were some of the most excited people for me, and they’ve accounted for most of my sales to date. They’re pretty wonderful.
Two weeks ago one of my coworkers mentioned that his wife’s birthday was coming up. He asked if I had any birthday cards in the shop. (This is one of the most common questions I’ve been asked since opening up a shop, it’s made me rethink the cards I’ve been making for the shop. Definitely a good learning experience.) I told him that I had one card available and a celebrate postcard right now, but I could make him a custom card. I asked him what colors and patterns his wife liked – I found out she likes the color peach and she’s into lacey feminine patterns.
So I got to work. I made four cards using what I knew. Now, while I understand this is probably not the way to do business, I’ve absolutely loved the creative challenges that opening this shop has provided. Usually I’m just designing things out of my own brain with no limitations, but it’s true what they say about giving you limitations can make you more creative. Also, you would be shocked by how little peach paper I actually own. Every shade of pink – sure. Peach, that was hard to come by. Here are the four designs I came up with. Which one would you have chosen?
My favorite was the first. The co-worker who sat next to me chose the second, and the co-worker with the wife chose the third one. These cards will all be available in the shop on November 1.
This card design thing has been an interesting experience so far because it’s made me think about the fact that I’m designing for someone else and need to take their styles into consideration as well. Yet again, definitely enjoying the adventure over here. Can’t wait to see what happens next.
Today’s WITCH number is 64.
is anybody close to having 5 in a row?